All Website & Apps at a grassroots level serves a very special purpose. They ensure that all the content from the server reaches the user in a desirable format. A website by just being a mere address does not add value to your digital footprint and imagery. That’s the reason why we treat it like an experience zone.
It’s important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep users loyal to the product or brand. Additionally, a meaningful user experience allows you to define customer journeys on your website that are most conducive to businesses success.
Though there is no definite answer when we define user experience. The truth is user experience is different for everyone. What we do rather, when designing web and user interfaces, is that we don’t pose ourselves as users. We don’t assume we know what they want or what they need.
So how do we define a great experience? By getting closer to the users. We talk to them, watch them use our product, get inside their heads and ask ourselves questions about their decisions. We know the users and customers will teach us, so we pay attention! Listen, observe and question. This is what makes us unique!