DirectConnect:Golf

Our unique understanding of consumer behavior has helped us in designing and management of consumer activations for the brands that we handle. For China Tourism we have organized a lot of activities which have helped built desired imagery for the brand and contributed in continuous inflow of real feedback as insights.

It’s no secret that many business decisions are made on the golf course. There is no other platform where HNIs can be engaged in the most effective manner.

We cashed on the philosophy – The captive audience is good for business 
Playing golf isn’t like surfing the internet or driving down the highway, where you are bombarded with advertising messages at every click or turn. A golf sponsorship puts your company’s name and products in front of a captive audience of potential buyers, corporate citizens and community leaders. 

We have understood the importance and helped many of our brands achieve the desired objective through this sport. China Tourism, Nescafé Gold, Anantraj Reality are some of the brands for which we have organized the sponsored tournaments.

As many perceive it to be an expansive proposition, our unique golf sponsorship design is very cost effective and delivers maximum impact.