Fenesta Windows. Because noise should be seen, not heard
- Fenesta, the company that launched the UPVC windows revolution in the luxury segment, began cautiously, testing the waters with a list of generic benefits: Weather endurance, profile strength, design versatility, insulation and termite resistance.
- While these benefits caught the attention of real estate developers and architects leading to large project orders, homeowners were less enthusiastic.
- Based on market feedback, ‘protection against noise, dust and pollution’ becomes the key selling proposition
- In 2009, the client’s sales teams reported another shift: ‘street noise’ alone was the chief buying motivation for those building/renovating a home. This lead to the iconic campaign ‘Noise should be seen, not heard’