Fenesta Windows. Because noise should be seen, not heard

Fenesta, the company that launched the UPVC windows revolution in the luxury segment, began cautiously, testing the waters with a list of generic benefits: Weather endurance, profile strength, design versatility, insulation and termite resistance.
While these benefits caught the attention of real estate developers and architects leading to large project orders, homeowners were less enthusiastic.
Based on market feedback, ‘protection against noise, dust and pollution’ becomes the key selling proposition

In 2009, the client’s sales teams reported another shift: ‘street noise’ alone was the chief buying motivation for those building/renovating a home. This lead to the iconic campaign ‘Noise should be seen, not heard’